How To Get Attention On Twitter
Twitter has evolved. In one case the home of witty one-liners and snappy comebacks, brands tin can now dazzle their audition with clever GIFs, story-like threads, and Twitter chats.
But if all this change has left you feeling a little out of the loop, we're hither for you.
Go ready to take Twitter by the horns. Considering we've compiled a listing of all the things you lot can exercise to abound your follower count and find success on this 'world top 20' social platform.
Read on to learn how to go followers on Twitter.
Bonus: Download the costless thirty-day programme to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can bear witness your dominate real results subsequently one month.
Why does Twitter follower count matter?
Twitter might not have the user-count of platforms like YouTube and Facebook, but it speaks to a professional oversupply like no other.
And like all other social platforms, follower count matters. It matters for:
- Credibility
- Say-so
- Organic reach
People are more than likely to engage with and follow accounts that already have enough of followers. And they're more likely to meet your content in their timeline because Twitter pushes posts from high-follower count accounts more than those with few followers.
In other words, you need followers to gain followers, which sounds like a chip of a catch 22. But fear not, because you can build followers quickly with these expert tips.
How to go followers on Twitter
Find a unique and compelling brand voice
Nothing is more important on social media than finding your voice. Do some brand voice leg piece of work before you set your Twitter business relationship. Nosotros're talking audition personas, make vision and messaging.
All of this will help you carve out a niche that people want to be in. Check out Usa fast food chain Wendy's for inspiration.
Complete your Twitter profile
Your Twitter profile is searchable in app and via search engines like Google. So if you desire to maximise your chances to exist seen by potential new followers, make full out your contour like a pro. Make sure it has:
- A loftier-quality profile photo
- Relevant tags, keywords and location information
- A bit of personality
Take a leafage out of PlayStation's book. The global gaming visitor's contour includes common variants of its proper name (e.g. PS4, PS5, PS VR), a branded profile image and clear location info.
Become verified
Twitter verification is dorsum! Subsequently an unexpected pause in 2017, Twitter is once again verifying accounts.
Verified accounts get to display the blue tick on their profile, indicating to users that they are a legit entity.
Will the real Barack Obama please stand up up
The process is meant to finish spoof and copycat accounts gaining traction on the platform. Observe out more about the verification process and how to get verified hither.
People are more likely to follow you if they know you lot're the real matter.
Mail service visual content
Where once at that place was merely text and emojis, there is at present a sea of visual content. Fully 97% of people focus on visuals on Twitter. And so it pays to schedule them into your content calendar. Endeavor using:
- Images
- Videos
- Memes
- GIFs
- Infographics
- Graphic quotes
The best part? Visuals don't count towards Twitter's 280 character limit. Pregnant you can say a lot more in a visual post than you can in text solitary.
Learn what makes a proficient Tweet
Creating any stand out social media content is part art and part scientific discipline. You'll get a feel for the art and luckily, the science part can exist expressed in a handy list.
Co-ordinate to Twitter, the best performing tweets:
- Contain 1-2 hashtags
- Are conversational
- Are short and sweet (Tweets under 140 characters still perform all-time)
- Use visual content
- Are tested using analytics and tweaked
- Respond to current events and trending conversations
You tin can find Twitter trends by navigating to the Trends section of Twitter's Explore tab.
Post at the right time
Co-ordinate to Hootsuite's research, the best fourth dimension to Tweet is 8 am on Mondays and Thursdays. And so if you're starting fresh, your best punt is to post regularly at these times.
After 30 days, you'll accept enough data to apply Hootsuite'south Best Fourth dimension to Publish characteristic to find the optimal posting times for current and potential new followers.
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Encompass new features
Go on an centre on Twitter's announcements to stay informed about new features. Take you lot already heard of Spaces, Twitter'southward live audio chat feature launched in 2021? If not, y'all might miss out on the latest brand promotion opportunities.
Follow @Twitter on Twitter to hear most launches and upcoming features like Spaces, Tweet Takes (Twitter'southward reply to TikTok'southward visual replies) and more.
Use hashtags
Twitter hashtags brand your posts searchable, a.k.a bachelor to users who don't already follow your make. Then, calculation hashtags to your posts is a quick way to access new viewers and wider audiences.
According to Twitter, you should add i-2 hashtags to each tweet. Just brand sure they're relevant and, if possible, linked to a wider trend similar #FridayVibes.
Utilise emojis
In a sea of text-only tweets, a well placed winking-face could help your post get seen. People are drawn to color, particularly the yellow/cherry philharmonic of many face emojis.
So it makes sense to include a relevant emoji or two to help your Tweet jump out of your audience's timelines. The more your Tweets are seen, the more followers you'll proceeds.
Create Twitter threads
If y'all have a story to tell that can't exist contained in 280 characters, you lot need to run a Twitter thread.
A thread is a sequence of Tweets continued in series. Twitter marks a thread with the 'Tweet number/total number of Tweets in thread' classification, e.thousand. one/6, 2/6, 3/6.
Not only do people beloved a good story, but multiple Tweets also means multiple chances to become seen.
To create a thread select the plus icon in one case you've drafted your start Tweet and Twitter will add the numbering automatically once you publish.
Appoint, appoint, appoint
Ane of the best ways to build followers when you're new to Twitter is to consistently engage on the platform. That ways:
- Engaging with your existing followers (answering comments, messages, etc.)
- Tracking your brand mentions and responding to them
- Keeping an eye on retweets and commenting on them
- Posting comments on the posts of non-competitor accounts in your niche
- Liking posts regularly, i.e. every day
Engagement shows the Twitter algorithm your business relationship is active, which boosts your visibility in the Twitter feed. Plus, yous'll give your followers something to stick around for while getting your name in front of people who already follow similar accounts.
Pro tip: Take it easy on yourself and use a social dashboard like Hootsuite to manage social media date. You lot can manage all your DMs, mentions and comments in one handy inbox.
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Utilise Twitter lists
If the thought of managing all of that appointment sends you lot into a spin, worry not! For you can use Twitter lists.
Twitter lists are groups of users you lot've organised into a named grouping. You tin use them to prioritize your date time.
You could create lists of:
- Competitors
- Consistent retweeters
- Customers or clients
- Brand advocates
- Important topics
- News sources
- Industry influencers
- Twitter chat participants
- Prospects and leads
Y'all tin even create Twitter lists direct from your Hootsuite dashboard.
Have part in Twitter chats
When you don't have many followers, yous need to maximise opportunities to admission other audiences. One way to do that is to join Twitter chats. These are public conversations focused around a specific topic on Twitter.
They take place at a predetermined time and the chat is tracked with a chat-specific hashtag.
Find relevant chats by post-obit accounts in your niche (but non competitors). Then search the hashtag at the correct time and post your comments to the conversation using the designated hashtag.
Host your ain Twitter chat
Once you lot've gathered a few influential followers, try hosting your own Twitter chat. Give it a catchy name similar #HootChat, use a structured Q&A format and remember to cross-promote your chat on other social platforms.
Live Tweet an consequence
If y'all attend industry-relevant events, live Tweet your experiences using the event's dedicated hashtag.
You'll provide some interesting insights for your target audition and get seen by result attendees and fans who might become your newest followers.
Join Twitter communities
Communities are ongoing conversations and groups of Tweets organised around a specific interest and hashtag, e.chiliad. #MotivationMonday, #WednesdayWisdom, #B2BContent.
To find them, watch competitor accounts for not-branded hashtags they regularly utilise.
Observe and follow regularly
This one'southward as simple as finding accounts in your niche and following them in the hopes they follow back.
But don't 'follow and run'. Have time to like and comment on a few Tweets so your efforts don't get lost in the masses.
Y'all can find relevant accounts in the Explore tab on Twitter, or by searching industry hashtags and following accounts that regularly use them.
Tag other people and brands
Gain favor with influential people and brands in your niche by tagging them in your relevant content. Are you trying their product, enjoying their promotion or responding to i of their recent Tweets? Let them know.
Merely keep information technology strictly non-spammy.
Pivot your about popular Tweet
A pinned mail appears at the top of your profile feed above other Tweets, including your more recent posts.
A good pinned post gives newcomers to your profile something to stick around for. So use it to showcase your latest promotion, best performing Tweet or most popular content piece, e.g. Hootsuite'southward pinned Tweet of the Social Trends 2022 written report.
Since your pinned Tweet is probable to be the get-go or second postal service people see, proceed it updated so it ever adds credibility.
Join in with Twitter trends
Tap into trending topics on Twitter by regularly checking:
- The pinnacle posts in Explore
- Content nether the Trends tab
- Competitor'south posts
- Influencer's accounts
Mail service your ain version of, or response to, a trend. Include the trend-specific hashtag so other trend followers can find your post and follow you.
Promote your Twitter on other social accounts
Twitter is different enough from other social platforms that people will happily follow your Twitter and other accounts.
So, remind your Instagram followers to check out your Twitter and you might only become a sudden boost in followers.
Add together your Twitter link to your email signature
Fifty-fifty better: your employees' electronic mail signatures. Actually, all outgoing communications—newsletters, whitepapers, business cards, have-out menus—should include mention of your Twitter profile.
Find your email contacts on Twitter
Upload your email contacts to Twitter. If they take accounts, follow them and interact with a few posts so they follow back. Nine times out of ten, they will. They've probably been meaning to find you on social, but never quite got round to it.
Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you plant a Twitter marketing routine and rails your growth, so you can show your dominate real results after one month.
Get the free guide right now!
Tweet consistently
Considering…algorithms! All social media platforms give more air time to accounts that post regularly. In other words, the more consistently y'all post, the more than likely Twitter is to evidence your posts to your audience.
Take the pressure off remembering to post at the aforementioned times throughout the calendar week and use a tool like Hootsuite to schedule Tweets in advance and never miss a posting mean solar day.
Retweet yourself
Extend the lifespan of your best Tweets past retweeting them. But not in a spammy fashion.
Only retweet relevant, evergreen content, or reuse one-time content with relevant hashtags like #ThrowbackThursdays. Use the Quote characteristic to quote former posts from your feed.
Create Twitter Polls
Heave date with your existing followers past running a Twitter poll. They're easy to create, fun to run and the best office? People honey to share polls with their friends. Giving yous instant exposure and growing your Twitter follower count.
Post offers, sales and deals
Ane of the master reasons people follow brands on Twitter is to hear about sales and promotions. They desire freebies, exclusive content, your latest products and the best deals. Then give them to them.
Use hashtags like #auction and #promotime in these posts. Plenty of Twitter users follow these hashtags to proceed beside of the hottest online deals.
Work with influencers
Depending on the influencer, you might need to allocate some budget to this one. Just recall, information technology'due south not all nearly mega-celebs like the Kardashians. Micro-influencers can be more constructive make advocates than ameliorate known celebrities.
Detect micro-influencer by searching niche-specific keywords and scouting the accounts posting the about pop Tweets.
Promote your Tweets
You've definitely got to dig into your pockets for this i. Because we're talking well-nigh Twitter'southward official ad structure.
While spending on ads might go out you dry out in the oral fissure, advertising is a peachy way to kick start follower growth. Once yous have some, information technology'southward much easier to go more than, even organically.
Use Twitter analytics
Engagement, reach, impressions: it'south all there. When you know what success looks like for your audience, you lot tin replicate it and enhance your own bar.
How to buy Twitter followers
Ownership Twitter followers might seem similar a clever brusque cutting. Later on all, yous'd only exercise it to go your business relationship going while you focus on finding genuine followers, correct? Merely is it worth the risk?
In short, no!
Firstly, because Twitter knows this game and actively seeks and deletes fake accounts. Since most paid-for Twitter followers are bot accounts and bots go out a pretty distinct digital signature, it's really non hard for Twitter to discover them.
Secondly, Twitter (along with all other social media platforms) increasingly prioritizes engagement metrics. Meaning having many followers that don't appoint (like paid ones) will harm your standing with the platform's algorithm.
If you lot really desire to throw coin at the situation, see tips 28 and 29 above.
Use Hootsuite to manage your Twitter presence alongside all your other social media channels. From a single dashboard you can monitor conversations and lists, grow your audition, schedule tweets, and much more. Try it free today.
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Source: https://blog.hootsuite.com/how-to-get-twitter-followers/
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